Lesme Hernández

Lesme Hernández is a Regional Brand Manager at BingX, focusing on branding and communications within Web3 and blockchain sectors. They have extensive experience in public relations and media strategy, having previously served as a PR Manager at CoinEx, where they shaped brand visibility in Spanish-speaking markets. Lesme has developed effective communication strategies, built key media relationships, and fostered educational partnerships to enhance brand influence. They are driven by a passion for financial inclusion and making crypto accessible to diverse communities, leveraging storytelling and market insights to engage audiences effectively. Lesme holds degrees in Psychology and Social Sciences, as well as Mandarin Chinese.