Vivian Wu

Vivian Wu is an experienced marketing professional currently serving as the Social Media Manager at BingX since July 2025. Previously, Vivian held the position of Global Manager of Marketing & User Growth at SIMO from January 2022 to December 2024, where notable achievements included spearheading go-to-market strategies that resulted in a 25% increase in client adoption. Prior to that, Vivian was the Associate Director of Client & Digital Strategy at Pongo (Shenzhen) Technology Co., Ltd, facilitating connections between over 300 influencers and 80+ brand advertisers. Earlier experience also includes managing social media campaigns at Lightinthebox, achieving significant engagement and ROI improvements. Vivian holds a Master's degree in International Business from Jönköping International Business School and a Bachelor's degree in International Business from Chinese Culture University.