Fabiana Lima is a seasoned professional with extensive experience in business intelligence and sales force effectiveness across multiple industries, including pharmaceuticals and medical nutrition. With a degree in Business Administration from Universidade Presbiteriana Mackenzie, Fabiana began as a Training and Strategic Development Intern and Business Intelligence Analyst at Mantecorp before advancing to roles in prestigious companies such as Bausch + Lomb, Astellas Pharma, and Sanofi, where responsibilities included project planning, data analysis, and performance monitoring. Currently serving as the Market Insights & Field Force Effectiveness Manager at Biogen, Fabiana focuses on developing strategic data for the Multiple Sclerosis market while leading teams to enhance sales force performance through targeting, segmentation, and KPI implementation.
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