Scott McCune

Scott is an experienced business leader and marketing executive with a unique global perspective, a deep appreciation for diversity and an outstanding record of creating value, developing people and building enduring relationships. Scott is the founder of McCune Sports & Entertainment Ventures ("MS&EV"), LLC working with brands, intellectual property owners, media partners and startups to leverage the passions of sports and entertainment in creating value for their respective businesses.

Prior to founding MS&EV, Scott had a successful 30-year career with the Coca-Cola Company and Anheuser-Busch Inc. where he gained significant skills and experience building global brands, leading and inspiring diverse organizations, planning and executing complex operations, innovating new approaches to the business, negotiating and maximizing partnerships, driving productivity and managing P&Ls.

Recognized as an industry leader in the sports and entertainment field, Scott and his teams negotiated more than US$3B in transactions and transformed the way Coca-Cola leverages strategic partnerships, such as the Olympic Games and FIFA World Cup, into global platforms that drove Coca-Cola's business around the world. Scott led global marketing and operations for Coca-Cola at eight Olympic Games, four FIFA World Cups, European Football Championships, Rugby World Cups, the NBA and global entertainment properties. Scott served on a special task force for the International Olympic Committee in developing their Olympic Agenda 2020 and on the Advisory Committee for The Pontifical Council for Culture on "Sport at the Service of Humanity."