Yi (Grace) Li is a seasoned marketing professional with extensive experience spanning over 15 years in various sectors, including technology and life sciences. Beginning a career at Adobe as a License Marketing Manager, Yi then advanced through roles at Corel Corporation and IBM, achieving significant success in demand generation and market expansion. As a Senior Marketing Manager at IBM, notable contributions included driving 18% of GCG total win revenue through strategic digital initiatives. Currently serving as General Manager of Marketing at BioMap, Yi leads the company’s strategic shift towards an AI-powered platform in life sciences, focusing on brand positioning and market entry strategies. Yi holds a Master’s degree in Economics from McGill University.
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