Since 1999, Biovita Group is committed to helping people taking care of their well-being and pursuing a healthy lifestyle.
Biovita Group is the exclusive distributor in Italy of the renowned brands Jamieson Laboratories Ltd and PowerBar®, covering a wide range of the food and nutrition supplements, vitamins and minerals market.
Thanks to its long-time experience and knowhow in this industry, in 2011 Biovita launched WHYsport brand in the market, a line of food supplements for sports people and athletes who want to optimize physical efforts and improve their performance.
Willing to meet everyone’s need, in 2017 Biovita launched a second brand, WHYnature, the line of food supplements dedicated to those athletes who follow a vegetarian/vegan diet or have specific allergies/intolerances.
To guarantee the highest quality standards, WHYsport and WHYnature products undergo strict quality controls during the research & development phase, in the ingredients selection, during the production and storage phases.
The main features that make the company and brands stand out are:
• top quality ingredients used in production
• brands ownership
• production high standards and procedures (with reference to owned brands WHYsport and WHYnature)
• highest level of research & development
• multi-year experience and knowhow in the market and this industry

Biovita Group

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Biovita Group

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