Alex Dixie

Alex Dixie is a seasoned legal professional with extensive experience in the media and technology sectors. Currently serving as a Partner and Global Head of Media Sector at Bird & Bird since February 2021, Alex leads the firm's International Adtech practice and Global Media sector group. Prior to this role, Alex held key positions at CMS UK as Senior Associate, Head of Adtech, and Co-Head of Advertising and Marketing, as well as at Olswang as an Associate in the Media, Communications, and Technology team. Alex's career also includes founding and managing Uber Networks Limited, a bespoke software house. With a robust educational background in law from BPP Law School and a degree in Physics from the University of Warwick, Alex combines legal expertise with hands-on technology experience.