Prashant Kumar Pracheta

Prashant Kumar Pracheta has a diverse work experience spanning 15 years in the field of analytics and digital marketing. Prashant Kumar currently holds the position of Head of Analytics at BirdEye, where they have been working since 2017. Prior to this, Prashant served as the Head of Analytics at CarDekho from 2015 to 2017, where they led a team of 20 members and defined the analytics roadmap for all the products. Prashant Kumar implemented digital analytics solutions and collaborated with cross-functional teams to train them on best practices related to analytics.

Before CarDekho, Prashant worked as a Senior Manager - Digital Analytics at PropTiger.com from 2013 to 2015. In this role, they were responsible for defining and implementing digital analytics strategies. Prashant Kumar also served as the Administrator for Google Analytics, CrazyEgg, and ClickTale.

Prashant gained experience in web analytics and digital marketing during their tenure at General Mills, where they worked as a Consultant from 2010 to 2013. Prashant Kumar handled aggregate-level tracking and reporting of user activity on General Mills' websites.

Prior to General Mills, Prashant worked as the Assistant Manager - Digital Marketing at Id8labs from 2009 to 2010. Prashant Kumar developed online marketing plans and strategies, managed and optimized search engine marketing programs, and planned and implemented search engine optimization.

Prashant's career began in 2005 when they worked as a Junior SEO Executive at Green Chillies Web Solutions Pvt Ltd. Prashant Kumar was responsible for promoting websites on search engines and had knowledge in keyword research, website analysis, and various SEO tools.

Throughout their career, Prashant has demonstrated expertise in analytics, digital marketing, search engine optimization, and team management.

Prashant Kumar Pracheta received their Bachelor's degree in Computer Science from R.B.S College in Agra from 2001 to 2005. Subsequently, they pursued further education at Mudra Institute of Communications (MICA) in Ahmedabad from 2009 to 2010 and obtained a Post Graduate Certificate in Advertising Management & PR (PGCAMPR).