Our Mission
At Birdzeye®, we are dedicated to creating an equitable marketplace where underrepresented brands thrive. Our mission is to champion woman-owned, minority-owned, and earth-friendly businesses by breaking down barriers and providing equitable access to AI, Creator Marketing, UCG, and eCommerce platforms. We believe in leveling the playing field and ensuring that innovative, sustainable, and diverse brands have the tools and resources they need to succeed in competitive markets.

Why We Exist
Birdzeye® was founded on the belief that the power of inclusion can transform industries. Too often, diverse and environmentally conscious brands face systemic challenges that limit their growth and visibility. We exist to disrupt this status quo, building a future where market access is no longer dictated by privilege but driven by merit, innovation, and impact.

We empower our partners with cutting-edge AI and SaaS solutions tailored to the unique needs of their businesses. From strategy to execution, we provide the expertise needed to navigate the complexities of retail and eCommerce, helping brands scale sustainably and competitively. Whether it's enhancing product visibility, optimizing logistics, or building meaningful consumer connections, Birdzeye® is your partner in progress.

What We Stand For
Birdzeye® is more than a business; it's a movement. Our commitment to diversity, equity, and environmental stewardship drives every decision we make. By working with us, you're not only growing your brand but also contributing to a more inclusive and sustainable economy. Together, we can redefine what it means to succeed, ensuring that every voice is heard and every vision has the opportunity to shine.

Join us in our mission to uplift the next generation of transformative brands and build a marketplace that reflects the diversity and ingenuity of the world we live in
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birdzeye®

Alex Waddell

This department sets the strategic direction and oversees the overall operations of the organization.

birdzeye®

Org chart

Teams

Executive Leadership

Offices