Birl
Peter Lydon is the Co-Founder & Chief Product Officer at Birl, an award-winning SaaS start-up. Peter has experience in product marketing and management, demonstrating a track record of sustained revenue and profit growth. Peter has also worked at Parasol Store and Yards Store as a Managing Director, overseeing successful transformations within the companies. Prior to this, Peter held roles at Stuart Canvas Ltd and MediaCom, where Peter excelled in field sales and account management. Peter holds a BA Econ in Business Studies from The University of Manchester.
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Birl
Birl is an award-winning SaaS start-up, existing to ‘Make Better Easier’ for both brands and their customers. Birl makes this happen by adding a single button to a brand’s site, which allows their customers to trade-in previously bought items for meaningful credit off their next purchase. Globally, there is £2 trillion of unused clothing sitting idle in wardrobes, Birl provides an elegant solution for customers to realise this value whilst enabling brands to drive their growth and sustainability goals.