Catherine White

Catherine White has a diverse and extensive work experience in marketing and leadership roles. Catherine is currently the Chief Marketing Officer at Bisnow, where they oversee the marketing strategies for the largest integrated B2B platform for commercial real estate. Prior to that, Catherine held the same position at Biscred.

From 2016 to 2020, Catherine worked at Bloomberg, initially as the Global Marketing Manager for two rapidly growing divisions within Bloomberg Media. Catherine later became the Global Marketing Director for Bloomberg New Economy, leading global marketing, advertising, and branding efforts. Their responsibilities included managing a team across New York and Beijing to execute a global marketing plan and community engagement strategy.

Before Bloomberg, Catherine was a Marketing Manager at Dow Jones, specifically managing marketing campaigns and attendee experience for executive conferences at The Wall Street Journal. Their target audience comprised Fortune 500 CEOs, other C-suite executives, and government officials. Catherine handled the development of marketing assets, including brand fit evaluation, copywriting and editing, creative review, and obtaining final approvals.

At The Washington Post, Catherine had various roles, including Marketing & Events Manager, Business Analyst & Administrator, and Marketing Analyst. Catherine received the Publisher's Award in January 2012 for their exceptional work on a product redesign and launch. Their responsibilities also involved analyzing and evaluating strategies for new products, pricing, industry trends, and product performance. Catherine worked on coordinating and organizing projects with the newsroom, outside partners, PR, and digital business side.

Catherine's career started with an internship at Washington Post Digital, where they contributed to optimizing local grassroots marketing for a leading entertainment brand and developed a competitive social marketing analysis for the Jobs classified brand.

Overall, Catherine White has demonstrated strong leadership, strategic thinking, and marketing expertise throughout their career in various industries and companies.

Catherine White's education history includes studying at the University of Virginia, where they received a Bachelor of Science degree from the McIntire School of Commerce with a focus on Marketing. Catherine also attended the UVA McIntire School of Commerce, although specific details regarding their degree and field of study during that time are unknown.