Dumitrache Endora

Dumitrache (Ripeanu) Endora boasts over a decade of experience at Bitdefender, currently serving as Director of Customer Value Management since October 2011. In this role, Dumitrache oversees retention and renewal rates, develops loyalty campaigns, and implements revenue-generating strategies to enhance customer loyalty while reducing churn. Previous positions include Global Retention & Loyalty Campaigns Manager and Retention & Lead Generation Delivery Manager, where responsibilities encompassed team recruitment, training, and management, as well as KPI delivery and process optimization. Earlier roles as Commercial Support Manager and Customer Service Manager involved leading customer service teams, developing procedures, and improving service standards. Dumitrache's career at Bitdefender began as a Senior Customer Service Representative, focusing on training and coordinating customer service activities. Dumitrache holds a degree from The National School of Politic and Administrative Studies in Bucharest, Romania.