Iulia Nica is an experienced professional in eCommerce marketing, currently serving as a Retention & Loyalty Specialist at Bitdefender since May 2019. In this role, Iulia writes campaign copy, plans B2B eCommerce strategies, manages customer data flows, and works alongside Customer Experience to enhance the customer journey. Previous experience includes a five-year tenure at Nobel, Ltd, where Iulia progressed from Sales Representative to Consumer Sales Team Leader, managing a team and devising targeted sales strategies based on market analysis. Academic qualifications include a degree from the University of Bucharest, completed between 2011 and 2014.
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