Laurence Legrand

Laurence Legrand is a seasoned marketing professional with extensive experience in digital marketing and acquisition strategies, currently serving as a Senior Online Marketing Manager at Bitdefender since January 2018. Previous roles include Marketing Manager at Global SP, where B2B marketing strategies were established, and at MoneyGram International, where tactical campaigns were implemented to enhance transaction volumes. Notable contributions at Kaspersky Lab involved developing B2C marketing plans and managing partnerships. Earlier positions included Online Marketing Manager at Travix International and Marketing and Communications Manager at Czech Airlines, showcasing a strong proficiency in digital channels, campaign execution, and performance analysis across various industries. Laurence holds a degree from ICN Business School and completed an Erasmus program at WHU – Otto Beisheim School of Management.