Rafael B. serves as a Senior User Experience Researcher at Bitso since May 2022, leveraging extensive expertise in user research methodologies to guide product design and strategy through data-driven insights. Prior experience includes similar roles at Newfold Digital, Defined.ai, and Avenue Code, where Rafael specialized in end-to-end research processes, synthesizing user data, and collaborating with cross-functional teams to enhance product offerings. Notable contributions at Samsung Electronics included comprehensive user studies and mentorship in UX for startups, alongside a strong foundation in UI/UX design developed during roles at Instituto de Pesquisas Eldorado and CI&T. Rafael holds a Bachelor in Design and a Spec in Graphic Design from FACAMP and Universidade Estadual de Campinas, respectively, and is currently pursuing a Master of Arts in Social & Consumer Psychology at New York University.
This person is not in the org chart
This person is not in any teams
This person is not in any offices