Sam South, MPA, is an experienced professional with a background in communications, marketing, and project management. Currently serving as the Director of Communications & External Affairs at BJCC, Sam has also held positions at UAB Medicine, City of Birmingham Mayor's Office, and has owned a consulting service, Sam South Innovations. Sam holds a Master's degree in Public Administration from the University of Alabama at Birmingham and a BA in Communications/Business from the University of Montevallo.
Birmingham-Jefferson Convention Complex (BJCC)
Located in the heart of Birmingham's Uptown Entertainment District, the BJCC includes Protective Stadium, Legacy Arena, BJCC Concert Hall, BJCC Theatre, City Walk BHAM, and over 220,000 square feet of exhibition space.