BlaBlaCar
Justine Lees is a seasoned brand strategist with extensive experience in brand management and campaign execution. Currently serving as the Brand Strategist Lead at BlaBlaCar since July 2020, Justine emphasizes customer-centricity and strategic thinking to anticipate market trends while ensuring brand consistency. Prior roles include Global Campaign Manager at BlaBlaCar and Account Director at Leo Burnett, where Justine successfully launched the Florena green skincare brand in Europe. At McCANN Paris, Justine served as Account Manager, leading brand strategy development for Spoticar and managing integrated campaigns for Nestlé Cereals. Justine's educational background includes a Master’s degree in Marketing & Advertising from ISCOM, obtained in 2012.
BlaBlaCar
21 followers
BlaBlaCar is the world leading long-distance carpooling platform. It’s a trusted community marketplace that connects car drivers with empty seats to passengers looking for a ride, over average distances of 300km. With 60 million members in 22 countries and over 18 million travellers every quarter, BlaBlaCar is creating an entirely new, people powered, travel network. With a dedicated member relations service, a state of the art web and mobile platform, and a fast-growing trusted community, BlaBlaCar is making travel social, money-saving and more efficient for millions of members.