Justine Lees

Justine Lees is a seasoned brand strategist with extensive experience in brand management and campaign execution. Currently serving as the Brand Strategist Lead at BlaBlaCar since July 2020, Justine emphasizes customer-centricity and strategic thinking to anticipate market trends while ensuring brand consistency. Prior roles include Global Campaign Manager at BlaBlaCar and Account Director at Leo Burnett, where Justine successfully launched the Florena green skincare brand in Europe. At McCANN Paris, Justine served as Account Manager, leading brand strategy development for Spoticar and managing integrated campaigns for Nestlé Cereals. Justine's educational background includes a Master’s degree in Marketing & Advertising from ISCOM, obtained in 2012.