The Black community is not a monolith: cleavages abound. Differences in social class (income, education, occupation), region, age, religion, gender, and even skin tone exist. However, given the Black community’s unique history in the United States, these differences are far from insuperable. As scholars who specialize in the study of the Black community, we have a firm grasp on the circumstances under which its preferences are likely to converge as well as diverge.

As college professors, we apply the same attention to detail to our clients’ projects as we do to our own research. This is no small thing since publication in academic outlets must survive peer review. Rigor, therefore, is at a premium.

The stakes for our clients are, dare we say, high. They need information–accurate information–in order to win campaigns and craft messages that appeal to, and benefit, the Black community.

For these reasons, we bring our exacting standards to bear on the research we conduct for clients.

Our approach to data collection and analysis is theory-driven. For instance, given the unique history of Black people in America, race and perceptions of racism often inform how they respond to campaign issues and candidates.   Any campaign hoping to secure the support of the Black community must first understand this.  We know this because we teach it.  Whatever our clients’ objectives, we make sure to inform them why race and the perception of racism are important to the Black community, especially in how it evaluates campaigns and candidates.

Black Insights Research

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