Sam Bechta is a seasoned marketing professional specializing in marketing automation, currently serving as a Senior Marketing Automation Manager at Blackbaud since October 2021. With a proven track record of driving lead conversion rates and improving lead quality through targeted strategies, Sam has significantly enhanced cross-functional collaboration and stakeholder engagement in prior roles. Experience includes developing high-performing marketing automation plans and executing successful campaigns at Performance Food Group, and managing diverse marketing initiatives at Liberty Tax Service. Sam holds a Bachelor of Science in Marketing from Bay Path University.
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