Alexia Reed

Alexia Reed has over 17 years of experience in marketing communications, currently serving as the Director of Marketing Communications at Blackhawk Network since January 2006. Prior experience includes roles as a Personal Banker at Wells Fargo, where Alexia consistently met sales goals by building strong customer connections, and as a Store Supervisor at Tommy Bahama, focusing on sales strategy and team motivation. Alexia also held positions as a Counter Manager at Clinique, achieving personal sales goals, and progressed from BP Fashion Board to Manager at Nordstrom, excelling in customer service and engagement. Alexia holds a Bachelor of Arts degree in Family and Consumer Sciences with a specialization in Apparel Marketing and Design from California State University-Sacramento, alongside an Associate of Arts degree from Diablo Valley College, and has participated in programs through the American Institute For Foreign Study.