Jay Jaffin

As Chief Marketing Officer (CMO) of Blackhawk Network, Jay Jaffin supports the organization’s continued growth and success as an innovative leader in the payments and payment technology industries. Jay leads a talented team of individuals united by the goal of powering Blackhawk as a leader in the future of payments.

Jay is a proven transformational leader in the technology, fintech and telecommunications industries. Guided by his long-standing belief that innovation and results are best achieved by building a culture that fosters transparency, empathy and diversity, Jay has built and leveraged diverse teams that have delivered growth at scale for nearly 20 years.

Jay brings more than 20 years of marketing experience in payments, fintech and telecommunications, including former CMO roles with Western Union and Verizon Connect. Jay received his B.A. in Economics from the University of California, Berkeley.