Jeff Perkins

Vice President, Global Demand Generation at Blackhawk Network

Jeff Perkins has a diverse and extensive work experience spanning several roles and companies. Jeff most recently worked at Blackhawk Network as the Vice President of Global Demand Generation starting in 2022. Prior to that, they held the position of VP and Head of Global Customer Engagement Marketing at Western Union from 2020 to 2022, where they achieved significant revenue growth through integrated marketing strategies. Before that, Jeff was the Senior Vice President of Retail Business at MarketSource Inc. from 2019 to 2020, where they led the business unit and implemented successful sales staffing programs. From 2017 to 2019, they worked as the VP of Marketing at Verizon Connect, overseeing marketing strategies and increasing customer loyalty. Jeff also has a long history with Verizon Wireless, where they held various roles including Director of Marketing and Sales Operations, Executive Director of Sales and Marketing, Director of Consumer and B2B CRM Marketing, and various managerial and leadership positions. Jeff started their career at Arthur Andersen & Co. as an Experienced Staff Auditor. Jeff's work experience demonstrates their expertise in marketing, sales, customer engagement, and leadership across multiple industries.

Jeff Perkins holds a BS degree in Business Administration from Biola University. Additionally, they are a Certified Public Accountant, obtaining their certification from the California Board of Accountancy in June 1995.

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Previous companies

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Timeline

  • Vice President, Global Demand Generation

    September, 2022 - present

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