Via Bartel is a seasoned marketing professional with a strong background in product marketing and management. Currently serving as a Product Marketing Manager at Blackhawk Network since July 2021, Via has successfully implemented go-to-market campaigns for One4all Multi-Brand Gift Cards. Prior experience includes a role as Associate Marketing Manager at Green Dot Corporation, where Via launched money transfer initiatives for GO2bank, optimizing customer engagement strategies that resulted in significant account funding growth. Roles at Green Dot ranging from Sr. Marketing Specialist to Marketing Specialist showcased a track record of driving revenue growth through marketing partnerships and innovative product launches. Via holds a Bachelor of Science in Marketing from California State University, Northridge, and an Associate of Arts in Business Administration from Santa Monica College.
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