Sam Peterson is an experienced sales and marketing professional with a strong background in customer success and field marketing. Currently serving as the Director of Sales and Customer Success at Blackleaf since 2025, Sam has previously held roles such as Field Marketing Manager at Caliva, where they managed a team of brand ambassadors and generated $10.5 million in revenue in 2019. Sam began their career with a Bachelor of Commerce in Marketing from Santa Clara University, where they studied from 2013 to 2017. Their diverse experience also includes positions at firms like Flowroute and Wine Warehouse California, highlighting a proven track record in driving sales and customer engagement.
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