Blackline Car Care is a fast-growing direct-to-consumer brand redefining modern car care through premium products, performance-driven formulations, and digital-first distribution.

Founded in 2021, Blackline was built from the ground up with a focus on delivering professional-grade results to everyday drivers and enthusiasts alike. What started as a small operation has rapidly scaled into a multi-million dollar brand, driven by a relentless commitment to product quality, brand experience, and customer satisfaction.

Blackline has become one of the leading automotive brands on TikTok Shop, leveraging creator partnerships, affiliate marketing, and short-form content to reach millions of customers and drive meaningful growth. This modern approach to commerce allows the brand to move quickly, test aggressively, and stay ahead of traditional competitors.

As the company continues to expand, Blackline is investing heavily in:
• In-house product development and formulation
• Scaled manufacturing and fulfillment operations
• Brand, content, and community-driven growth
• Building a best-in-class team across operations, marketing, and R&D

With a new 30,000+ sq ft facility and a growing product ecosystem, Blackline is focused on becoming a category leader in car care while maintaining the speed and adaptability that fueled its early success.

Blackline Car Care

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Teams

Offices

Blackline Car Care

Org chart

Teams

Offices

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