Alyssa Vitrano

Alyssa Vitrano is a seasoned content transformation leader currently serving as the Global Head of Alternatives and Active Content Strategy at BlackRock. Previously, Alyssa held significant roles including Global Head of Brand and Content at GE HealthCare and VP, Global Head of Content at Goldman Sachs Asset Management. With extensive experience in brand marketing and content strategy, Alyssa has worked with notable companies such as IBM, Digitas North America, and IMG Media, driving innovative content initiatives and producing award-winning campaigns. Alyssa is pursuing a Bachelor of Arts in English/Creative Writing at Middlebury College.