Haley Irwin

Haley Irwin is a seasoned product leader with over 8 years of experience in driving digital transformation and AI innovation. Currently serving as Vice President of Digital Marketing at BlackRock, Haley previously held positions such as Director of Digital & Marketing Technology at Crunch Fitness, where they managed the development of digital products across 385 locations. Their background includes roles in inbound marketing and social media management, contributing to the success of brands like DEFINE body & mind and Barry's Bootcamp. Haley's expertise encompasses lifecycle marketing, CRM optimization, and collaboration across teams to enhance marketing performance.