Robert Edelman is currently the Director, Head of Measurement and Analytics at BlackRock, where they focus on analytics and measurement in global marketing. They have over 10 years of experience in applied data analytics, having previously served as the Global Lead for BI Platforms & Analytics at IBM and as Assistant Vice President for P&L Forecasts at Barclaycard. Robert holds an MBA in Finance from Seton Hall University and a BA in Economics from the University of Pittsburgh. Throughout their career, they have demonstrated expertise in creating marketing models and measurement systems that drive sustainable revenue growth.
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