Jim Sanco

Vice President of Innovation at BlackStrap

Jim Sanco has held a variety of roles in the outdoor recreation industry since 2005. In 2005, they worked as a Demo Screw Turner for Liberty Skis. In 2006, they worked as a Park Crew Member for Steamboat Ski & Resort Corporation. In 2008, they took on the role of Sales Manager for Helly Hansen of Bend OR, where they were responsible for technical sales, customer service and personal support for a handful of outdoor recreation brands. In 2010, they became a Contributing Writer/Editor for Insight Freesking, a quarterly online freesking publication. Jim also became a Marketing & Operations Intern for Visit Bend and a Producer/Videographer/Photographer/Editor/Glidecam Op for Jim Sanco Media. Finally, in 2011, they became the Vice President of Marketing & Brand and Brand Manager for BlackStrap, where they were responsible for designing products to keep people comfortable in the outdoors.

Jim Sanco attended Oregon State University from 2004 to 2011, where they earned a Bachelor of Science degree in Tourism and Commercial Recreation.

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