Karen Smith is a strategic go-to-market, sales, and merchandising leader with over 15 years of experience in the outdoor, lifestyle, and fashion industries. As the founder of Outdoor Industry Consulting since 2012, they have developed comprehensive strategies that enhance product sell-through and merchandising services. Previously, Karen held various leadership roles at Marmot Mountain, LLC, where they directed global merchandising and business development, achieving significant sales growth and optimizing retail environments. Additionally, they served as a national sales and merchandising manager at Buff, Inc., where they drove revenue growth through innovative sales programs and effective team leadership. Karen earned a Bachelor of Communications degree from the University of San Francisco, focusing on design and visual communications.
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