Toby Rayfield is a Programme Director at Epic Games, leading strategic partnerships and overseeing commercial success within the Fortnite and Rocket League esports ecosystems. Previously, they were a Consumer Products Licensing Manager at Rebellion, where they established a new global consumer products division, and held the position of Senior Licensing Manager at SEGA, where they significantly grew the licensing ecosystem for brands like 'Sonic the Hedgehog.' Toby has a diverse background in creative industries, having transitioned from senior leadership roles in fashion and brand development to scaling entertainment and gaming IPs, showcasing a strong ability to connect strategic vision with commercial execution.
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