Naida B. is an experienced Project Manager and Senior Manager specializing in project and product management, with a focus on Mergers & Acquisitions and technology integrations in the Wealth Management sector. Currently serving at Blend since September 2024, Naida delivers comprehensive project leadership and strategic product guidance. Previous roles include significant contributions at Hightower Advisors and Express Scripts, where Naida led M&A IT projects and managed a substantial product portfolio, respectively. Naida's career began at Carrollton Bank in customer account management. Academic qualifications include a Master's degree in Business Administration and Management from Webster University and a Bachelor's degree in Sociology from the University of Missouri-Saint Louis.
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