Pradeep Joshi is an accomplished data scientist with extensive experience in data analysis, modeling, and campaign management, currently serving as Lead Data Scientist at Blend360 since May 2020. In this role, Pradeep has successfully led projects for renewable energy clients, optimizing direct mail acquisition strategies and developing a Media Mix Model that enhanced ROI. Prior to this position, Pradeep contributed as a Senior Data Scientist and Data Scientist, building propensity models and customer acquisition strategies while improving operational efficiency through advanced optimization techniques. Pradeep has also held data roles at dunnhumby, Macquarie Group, and Tata Consultancy Services, specializing in data integration, exploratory data analysis, and automated solutions. Pradeep holds a Master of Science in Data Science from the University at Buffalo and a Bachelor of Engineering in Computer Science from Siddaganga Institute of Technology.
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