Ruben Alanis

Ruben Alanis is an experienced professional in data analytics and eCommerce tracking, currently serving as Manager of CX Platforms at Blend since March 2023, and previously as Lead Analyst in Digital Analytics. With extensive expertise gained from EveryMundo LLC, Ruben led analytics and tracking projects for over 100 international carriers, implementing comprehensive eCommerce infrastructures and migrating clients to Google Analytics 4. Ruben's background also includes roles as General Manager and Assistant General Manager at Nacional de Alarmas S.A. de C.V., focusing on website management and project budget oversight. Ruben holds a Master of Science in Data Science from the University of Notre Dame and a degree in Business Informatics Engineering from Tecnológico de Monterrey, along with a Certificate in Banking & Finance from the School of Management Fribourg.