Kade Applegate

Kade Applegate is a seasoned marketing professional with extensive experience in brand management across multiple high-profile companies. At Kimberly-Clark, Kade successfully launched the award-winning U by Kotex Fitness line and led impactful marketing campaigns for Kleenex and Viva Paper Towels. Experience at T-Mobile involved developing strategies to reduce customer churn and enhance retention through data-driven initiatives. Kade played a key role in driving significant revenue growth at Cricut, contributing to a rise from $350M to $1B in sales and leading the launch of innovative products. Current responsibilities as Director of Brand Management at Trove Brands include overseeing BlenderBottle, Whiskware, and Ecobrite. Kade holds an MBA in Marketing from Brigham Young University and dual BA degrees in Economics and International Business from Utah State University.