BLIINK
Sofia Bekhti has a solid background in marketing, with a focus on the media industry. Sofia is currently working as the VP Marketing at BLIINK since November 2021. Prior to this, they had an extensive tenure at FreeWheel, where they held various roles. Sofia started as a Senior Marketing Manager in May 2016, then became the Marketing Director, International in December 2017, and eventually took on the role of Director, Marketing in October 2020. Sofia played a key role in developing and promoting Advanced TV solutions in Europe, managing a team of 5 between Paris and London. Their journey at FreeWheel began with the acquisition of StickyADS.tv, where they held the position of Responsable Marketing from May 2014 to May 2016. Before joining StickyADS.tv, Sofia worked at Adverline as an Assistante Marketing/Communication from October 2011 to March 2012. Overall, Sofia Bekhti has gained significant experience and expertise in marketing and media throughout their career.
Sofia Bekhti began their education in 2011 at Enaco, where they pursued a BTS degree in Communications. Sofia then attended Enaco again from 2013 to 2014 and obtained a DEESMA degree in Marketing and Communications. Following that, from 2017 to 2019, Sofia attended ESSEC Business School, where they completed an Executive Advanced Master's in Marketing Management and Digital.
BLIINK
Bliink is a technology company specialized in online contextual advertising. Founded in 2018 by Siham Fadili (CEO), Samuel Kerboeuf (CTO) and Julia Muller (Head of Sales), it offers brands the opportunity to reconnect with their audiences and better understand them at a time when the entire advertising ecosystem must reinvent itself in the face of increasingly demanding consumers. It uses visual intelligence through a precise analysis of the premium media environment consulted by the consumer, from text to images and page metadata. The unique targeting technology developed by Bliink serves the advertising message so that it resonates with the right audience, offering a relevant and integrated advertising experience. Bliink counts 30 talents in its Parisian office, a team that has doubled this year to better meet the ever-increasing demand.