Araja Tandon is an experienced professional in category management and strategic growth, currently serving as an Assistant Manager at Blinkit since March 2023. Previously, Araja held the position of Senior Executive in Category Management at Tata 1mg from October 2022 to February 2023, focusing on the growth of the OTC category. Experience also includes working as a Category & Growth Analyst at Rehlat and a Customer Service Associate at Dyson, where social media management was a key responsibility. Earlier roles include a Customer Relations Officer at Calvin Klein and leadership as President of the Fashion Society at Sri Aurobindo College, University of Delhi, where Araja successfully led inter-college fashion shows. Educational qualifications include a Bachelor of Commerce from Delhi University and a PGDM in Marketing/HR from Jaipuria School of Business.