Nihir Jain currently serves as a Generalist and Senior Category Manager in Electronics at Blinkit, starting in August 2025. Prior experience includes roles as a Senior Consultant and Consultant at Increff from April 2022 to June 2025, and various positions at Bata India Limited from May 2018 to April 2022, including Merchandising Project Lead and Senior Assistant Manager. Earlier, Nihir worked as a Sports Leader at Decathlon Sports India and held leadership roles at FDDI, including Team Leader of the Tarang alumni group. Nihir began an academic journey at FDDI Noida, earning an MBA in Retail Management, Fashion Merchandising, and Visual Merchandising from 2013 to 2018.
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