Steve Didd

Steve Didd is an experienced product leader currently serving as Chief Product Officer at Blippar since August 2021, where additional roles have included VP of Products and Product Director. Prior to Blippar, Steve was Product Director at Chelsea Football Club from April 2019 to June 2021 and held the position of Head of Global Products at Williams Lea Tag from April 2015 to March 2019. Steve's career also includes a role as Senior Product Manager for Special Projects at Paddy Power Betfair and as Executive Producer at We R Interactive, where Steve led the development of the successful ‘I AM PLAYR’ social game, which saw over 15 million installations. Earlier experiences include a ten-year tenure as Senior Producer at Eidos.