Chad Royal is an experienced Sales Team Leader specializing in brand building, broker management, and category management. Currently, Chad serves as the Director of U.S. Strategic Accounts at Blistex Inc., leading a team focused on driving profitable brand growth. Previously, Chad held various leadership roles in the food and consumer goods industries, including Director of U.S. Field Sales at Blistex and Senior Customer Business Manager at Campbell Soup Company. With a solid background in developing strategic business plans, Chad has successfully navigated complex market challenges, resulting in significant growth across multiple brands and categories. Chad is pursuing a Bachelor of Business Administration in Marketing at The University of Texas at Austin.
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