Amy Brooks

President, Team Marketing & Business Operations and Chief Innovation Officer at the National Basketball Association (NBA)

Brooks drives innovative decision making and growth across the NBA’s business through the development and execution of new ideas and initiatives, and collaborates with the NBA’s senior leadership on setting the league’s global strategic priorities. She is responsible for growing NBA, WNBA, NBA G League and NBA 2K League team profitability through strategic consulting on all aspects of business operations. Under her leadership, Team Marketing & Business Operations develops best practice sales and marketing strategies and industry-leading analytics on behalf of 93 teams across four leagues.

Since joining the NBA in 2005, Brooks has served in a variety of roles, and in 2017 was named the league’s first Chief Innovation Officer.

Prior to the NBA, Brooks worked for Bain & Company, a global management consulting firm. Before that she was a product manager at Sun Microsystems.

Brooks received her M.B.A. from the Stanford Graduate School of Business. She also holds a bachelor’s degree from Stanford University, where she was a member of the women’s basketball team that won three conference championships and went to the NCAA Final Four. Brooks serves on the national board of directors for Positive Coaching Alliance, a nonprofit organization.