Flora Theden

Flora Theden is an accomplished communications professional with extensive experience in consumer public relations and communications. Currently serving as the Head of Consumer PR for Cash App at Block since September 2022, Flora previously held positions at Yelp as Associate Director of Consumer Communications and Senior Manager of Consumer Communications and PR from May 2019 to September 2022. Prior experience includes serving as Account Supervisor at M Booth, where Flora led integrated accounts for notable brands such as Tinder, Google, Lyft, and Etsy, as well as roles at Brandsway Creative and Siren PR. Flora is a graduate of the University of Tennessee, Knoxville, where studies were completed from 2007 to 2011.