Erik Heddema is a product and UX designer specializing in user-centric design and innovation, with experience across SaaS, FinTech, AI, and product management. They began their career as a Front End Developer at iWink and advanced through various roles, including Senior UI/UX Designer and Design & UX Manager at Mendix. Erik has also been a Lead UX Designer at EPAM Systems and Mambu, and co-founded Soulpicks, where they focused on design and UX. Currently, Erik serves as Lead UX and UI at Blockbax and Brainial, drawing on a Bachelor’s degree in Communication & Multimedia from Hanzehogeschool Groningen.
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