Abby Worth is an accomplished copywriter with extensive experience in leading creative teams and developing engaging content across diverse industries. Currently serving as Head of Copy at Bloom & Wild since January 2022, Abby previously held the same title at Wonderbly, specializing in personalized children's books. Other notable roles include Freelance Senior Copywriter at Abby Worth Creative Ltd. and Writer at Quietroom, where complex financial language was transformed into accessible content. Abby has contributed to high-profile brands such as BMW, MINI, and Rolls-Royce during time at Splash Worldwide and worked at agencies like AKQA and STEEL London. Abby Worth holds a BA (Hons) in English from the University of Bristol, further enhancing a solid foundation in effective communication.
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