Jo Reason

Jo Reason has over 10 years of experience in various roles within the marketing and communications industry. Jo is currently employed at Bloom & Wild as the Brand & Range Director, a position they have held since October 2022. In this role, Jo is responsible for overseeing brand management, social media, copywriting, and creative production.

Prior to their current role, Jo worked at Mumsnet as the Head of Planning from September 2019 to March 2021. Jo'sresponsibilities included driving creative and strategic excellence in brand partnership campaigns, overhauling product marketing materials, and leading a team of seven.

Before Mumsnet, Jo was at Inkling Culture and Entertainment from January 2018 to August 2019, where they held the position of Senior Account Director - Digital, Social & Content. Jo was responsible for leading the social team, overseeing content creation, digital strategy, brand planning, and paid media for clients such as Denby Pottery, Mothercare, Casio, Heinz, and BBC Radio.

Jo began their career at Outside Line as a Junior Copywriter from November 2011 to December 2012, where they worked on creative copywriting for brands such as Lurpak, Lactofree, Anchor, and Rekorderlig. Jo also assisted with content management and community management for various brands.

Jo's experience also includes internships at Freud Communications, Say Communications, and House PR in 2011, where they gained exposure to different aspects of the communications industry.

Overall, Jo Reason has a diverse background in branding, strategic planning, content creation, and team leadership within the marketing and communications industry.

Jo Reason has a Bachelor of Arts degree in English & Communication from King's College London, University of London.