Laura Rees Weeden

Creative Director at Bloom & Wild

Laura Rees Weeden has a diverse work experience spanning over two decades. Laura began their career as a Freelance Designer in 2001, working on various commercial and creative projects. From 2006 to 2010, they joined Five by Five as a Designer, focusing on digital design and creating campaigns, websites, and collateral materials. Laura then worked at Pod1 as a Senior Designer from 2010 to 2011, where they designed ecommerce and marketing campaigns for clients such as Net-a-Porter and Matthew Williamson.

In 2011, Laura joined Hearst Magazines UK as a Senior Designer, leading digital launches for ELLE and Harper's Bazaar. Laura also executed commercial campaigns for clients including Chanel, Gucci, and H&M. From 2013 to 2017, they worked at Wednesday as an Art Director and Senior Designer, developing digital visions and art direction for clients like Chanel, Swarovski, and Calvin Klein.

Laura then joined Burberry in 2013 as a Senior Digital Design Manager, leading design direction and creative projects for the brand's digital platforms and retail experiences. Laura worked on a variety of projects, including a redesign of Burberry.com. In 2017, they joined YOOX NET-A-PORTER GROUP as the Lead Product Designer, contributing to the design process of their products.

From 2018 to 2022, Laura held simultaneous roles at Foam and Substance and Beauty Pie Ltd. At Foam and Substance, they served as the Head of Brand Creative, while at Beauty Pie Ltd, they were the Head of Creative. In both positions, they played a central role in developing and executing creative concepts for various aspects of the brands, including product and range concept, print packaging, retail space design, and channel design.

Most recently, Laura joined Bloom & Wild as the Creative Director in 2022. As the Creative Director, they are responsible for overseeing the creative direction of the company.

Laura Rees Weeden earned a Bachelor's degree in Multimedia Design with First Class Honors from Solent University. Laura attended the university from 2003 to 2006.

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