Greg Fleishman is a co-founder and general partner at Good Alpha Industries, a venture capital firm focused on funding and nurturing transformative North American consumer products and technology. As co-founder and principal of Purely Righteous Brands LLC, Fleishman supports consumer product companies dedicated to environmental and social betterment. Current investments include Feastables, Mad Drops Pickleball Club, Major League Pickleball, BloxSnacks, Richard's Rainwater, and Fohm, reflecting a commitment to innovative and impactful business ventures. Additionally, Fleishman serves as a board director for Once Upon a Farm and is a board advisor for JOVA, emphasizing a long-standing dedication to enhancing consumer experiences with sustainability in mind.