Created in 2025 by Paula Layoun and Maxime Horbez, the Blue Foxes group emerged to build upon the foundations they had laid under the Jellysmack Originals banner. It represents a complementary alliance between creating content for our channels, but also for our partners.

The adventure truly began in 2016 with the creation of our first channel, "Oh My Goal," aimed at engaging football fans on social platforms. "Gamology" followed a few weeks later, focusing on the world of video games, then "Beauty Studio," "Binge Society," and 150 other channels and shows that today make up Blue Foxes' owned and operated brands.

The group has expanded worldwide, with particularly strong presences in the United States and France. Every day, the Blue Foxes teams produce around a hundred pieces of content, distributed across more than 10 different platforms to engage millions of people daily. The Blue Foxes formula is clear: use data to fuel creativity. And always remain convinced that every piece of content can be improved.

Blue Foxes

Maxime Horbez

Manuela Bueno Fuentes

Audrey Hebert

Laura Voegele

Solenne Ducasse Le Ouay

Hugo Le Carnec

Laurenn G.

Brice GERMAIN

Daniel Ricardo Correa Mejía

Alexia Tuma

Tom Didier

This department focuses on the creation and editing of video content for various platforms and purposes.

Video Production

This department focuses on developing and executing strategies to engage audiences across various social media platforms.

Social Media Management

This department manages the processes and logistics involved in the casting of talent for various productions.

Casting Services

This department focuses on managing and optimizing revenue generated from content offerings.

Content Revenue

This department focuses on producing and editing digital content to engage and inform audiences.

Content Creation

This department focuses on the management and strategic direction of editorial content and processes.

Blue Foxes

Org chart

Teams

Video Production

Social Media Management

Casting Services

Content Revenue

Content Creation

Editorial Operations

Offices