Blue Horse Group is the leading equestrian e-commerce player in France, with brands such as Cheval Energy, Pony Power and Appalooza :- Cheval Energy (cheval-energy.com) is the French leader in online sales of food supplements and horse care products- Pony Power (pony-power.com), the only online one-stop-shop for the younger audience with apassion for ponies- Appalooza (appalooza.com), the international version of Cheval Energy

E-Commerce

Veterinary & Pet

Blue Horse Group

The Ambarès-et-Lagrave office focuses on innovative digital marketing strategies to engage local and regional markets.

Ambarès-et-Lagrave

Blue Horse Group's headquarters in Courbevoie, France

Mathias Pestre-Mazieres

Emilie Claude

The Marketing and Communication Team at Blue Horse Group is responsible for developing and executing strategic marketing initiatives to enhance brand visibility and drive online sales across its equestrian-focused platforms. This team leverages social media, e-commerce strategies, and creative digital content to engage with target audiences, promote products from brands like Cheval Energy and Pony Power, and create impactful communication campaigns that resonate with equestrian enthusiasts of all ages.

Marketing and Communication Team

This department focuses on the organization, maintenance, and governance of data assets.

Blue Horse Group

Org chart

Teams

Marketing and Communication Team

Data Management

Offices

Blue Horse Group

Org chart

Teams

Marketing and Communication Team

Data Management

Offices

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