Allison Williams

Allison Williams is an accomplished analytics leader with over 15 years of experience in leveraging data, modeling, and AI/ML to enhance multichannel marketing initiatives and improve donor engagement. They have held various roles, including Vice President of Analytics, where they led a team of analysts and supported major nonprofits like UNICEF USA. Allison has developed innovative analytics solutions, such as DonorOpticsSM, and has driven significant financial growth through data-driven strategies. They earned a Master of Business Administration (MBA) and a Bachelor of Science in Industrial Engineering from the Georgia Institute of Technology. Currently, they serve as the Director of Analytics at Blue State.